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“We have a lot of ice-breaker messages that are billed around specific interests, like yoga or skiing or having a very short profile,” Valdez told Quartz.

”If there’s a message that the client doesn’t like, we take it out of rotation.” After the Matchmakers have made contact, the Closers then step in to keep up the flirty banter and, hopefully, get their client a date.

“Let her know what you want in a woman and make her explain why she fits those criteria.” “I’m not a psychologist or self-proclaimed expert in the multiple facets of human psychology,” Valdez told Quartz in a phone call.

“I consider myself to be a marketer, a matchmaker, and a dating expert.” He lists the books he’s read that inform his methods: Malcolm Gladwell’s “Online dating takes effort, and effort equals time,” he continued.

“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.” What does a “low cognitive load” pick-up line look like?

My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.

Once you mix in the vague rules of netiquette and a healthy fear of catfishing scams, it’s easy to see why someone might want to outsource their online-dating profile to a pro, if only to keep themselves sane.It shouldn’t come as a surprise that these ghostwriting services exist.Tinder alone produces more than 12 million matches a day, and if you’re a heterosexual American, you now have a one in three chance of meeting your future husband or wife online.Men and women (though mostly men) from all over the world pay this company to outsource the labor and tedium of online dating.The matches I speak to on behalf of the Texan man and other clients have no idea they’re chatting with a professional.

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