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We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.Additionally, 22% of online daters have asked someone to help them create or review their profile.Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.
Some 79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.
Some 6% of internet users who are in a marriage, partnership, or other committed relationship met their partner online—that is up from 3% of internet users who said this in 2005.
On an “all-adults” basis, that means that 5% of all committed relationships in America today began online.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.